Disruptor Miki Agrawal, the acclaimed social entrepreneur who starts projects that challenge the status quo, has another project that makes modern affordable toilet bidet and other sustainable bathroom products. The project called TUSHY came after Agrawal decided to do something that eases environmental strife to fight the global sanitation crisis.
Motivation behind TUSHY
Miki Agrawal founded the company to provide a solution after discovering that wiping with toilet paper was not effective and contributed to health problems including:
- Yeast infections
- Urinary Tract Infections
- Anal itching
- Anal fissures
Toilet paper also contributes to environmental destruction by cutting down trees to become a raw material. American alone cuts down 15 trees a year to make toilet paper. TUSHY’s revenue jumped 10 times more than the projection in 2020 because of the toilet paper shortage during the Covid-19 pandemic. The sales even surpassed $1 million in one day.
How TUSHY idea Works
The solution by Miki Agrawal was an attachable bidet that clips onto the toilet. TUSHY is affordable since it costs less than $100, and installation only takes 10 minutes. Consumers receive a payment within three months for reducing toilet paper consumption. TUSHY uses water that it pulls from a wall pipe just like it happens with water that people use for brushing the teeth to clean the backside instead of toilet paper. Agrawal explains that the water does not come from the toilet tank or bowl. She adds that claims of “poopy water flying everywhere or toilet bowl” are not true.
TUSHY saves trees from cutting down to make toilet paper, and the number can reach 15 million if all Americans convert to using the bidet. The amount of water for proper bum washing when using TUSHY is one pint, whereas making toilet paper requires 437 billion gallons annually. The process also uses 253,000 tons of bleach.
Miki Agrawal advises change-makers that a disruptor must confront naysayers. She adds that some tasks will feel tedious in every position, but the practices are important in building muscle memory for a new skill set.”